Getting a website for your business in Melbourne is as easy ABC. All you need to have is, first and foremost a good web designer, a computer and definitely some cash to pay for the services. You’d be really lucky with the first one because there are many experts in web design Melbourne has today. But don’t forget that there many quacks out there, so choose your service provider wisely.
Now, it’s one thing to have a website, and it’s another to have an effective website. A website shouldn’t just be an internet placeholder, but rather a platform that helps you sell better. As Steve Jobs puts it, ‘a web design is how it works and not how it looks or feels’. A website that’s not well designed will be ineffective and have sub-optimal Google Analytical metrics such as few visits, low time on site and high bounce rates. It all narrows down to how the website is designed. Is it effective, engaging, easy to use and aesthetically pleasing?
What can a well designed website do for you?
- Increase your visibility to your target customers: It is the objective of every business person to be known. But how do you get your name out in the streets? There are several marketing strategies you may consider, but creating a website should lead in the list. Customers are nowadays searching for products and services in the internet. You need to have a website so as to have a strong internet presence.
- You stand out against competitors: There are many people running a similar business as yours – what would make customers want to do business with you and not the rest? A well designed website is a great way to differentiate yourself from competitors.
- Convert visitors: A high-quality website will convert potential customers into real customers. When the site is easy to use, engaging and good-looking, customers will gain confidence with your company and want to do business with you.
The bottom line is that a well designed website will increase your customer base and ultimately increase your productivity. It’s a worthwhile investment. So, what will it take you to have the most effective web design Melbourne can ever have? Take a look at the elements of an effective web site:
Your website must have the following elements:
- Descriptive link text
- Logical navigation
- Consistent layout
- Minimal scroll
- Fast-loading pages
Search Engine Optimized (SEO)
This includes using important keywords appropriately and frequently in the site, writing content in HTML and leveraging links. You can easily find an affordable SEO Melbourne expert, such as Clark Marketing and Design, who can help you create a one of the best SEO-friendly web design Melbourne has.
Your website should include information about your company as well as other information related your products or services that your customers’ might be searching for.
The site must be professional, polished and attractive. This means having meaningful graphics, quality photography, easy-to-read text ad good use of color.
For the best website design Melbourne has to offer, visit Clark Marketing and Design – a high quality web designer Melbourne has today. For more information, visit at: http://www.clarkmarketing.com.au/